How To Target Facebook Ads Based On Email Address &Amp
Lookalike audiences are the Facebook feature when it comes to audience targeting. The biggest misunderstanding I see with interest targeting on Facebook is that it's a tool solely for creating an audience and selecting people to show ads to. That's a big part of it of course, and I'll come onto it, but it misses a huge opportunity which I need to explain first.
Furthermore, excavation happens from Facebook advertising, as well as other marketing efforts (e.g. Google advertising), so long as Facebook has data on which users have the app installed. Depending on the complexities of your business, you may want to continue making more elaborate audiences based on combinations of page visits (or lack thereof).
When a product reaches 300 purchases, similarly we then create our Lookalike audience based on the already created Purchase†custom audience. For example, the 10% Lookalike Audience had a significantly lower CTR than other tested audiences. For the best results, split test a regular campaign with your lookalike audience campaign and monitor the results.
Even if it refers to your customer's list - context is necessary here. When you select Conversions objective, Facebook will let you pick a Conversion event on the Ad Set level to optimize for. If you keep advertising to that same group of people, your profitable Facebook advertising campaign will eventually become not so profitable.
Use the slider to select the size of the audience. The only difference with targeting to an existing contact list is that you're sure your audience is familiar with your brand (as they've engaged with you at least once before). It's impressive that we can target consumer audiences in this way nowadays.
Depending on the source you select, you'll follow the prompts to complete the data transfer to Facebook to create your Custom Audience. By pairing FeedBlitz's Engagement Filters with Facebook's Lookalike Audience advertising, a tool designed to target Facebook users whose interests and demographics match or look like a list you provide.
Lookalike Audiences can be a great tool for your business and you should look at them to target cold leads at the top of the sales funnel. We added some age and location demographics, then let Facebook create a lookalike audience. Remember, the success of your Value Based Lookalike Audience lies with your CLV calculations, so spend some time making sure your data is an accurate reflection of your customers and their habits.
We create multiple custom audiences, using audience manager†or analytics. Here you can choose a list, a tracking pixel or a page to inform your Lookalike Audience. When you add more subscribers or customers, they are not automatically added (or subtracted) from your custom audiences.
When naming the audience (as it will be displayed in Facebook), choose a name that will allow you to identify it as being sourced from the Sailthru segment you used. On the pro side, combining warm audiences increases your audience size, which provides the lookalike algorithm with more data for finding people.
Regroup overlapping ads into fewer ad sets - If ads under different ad sets are targeting the same audience, keep them from competing against one another by compiling them into a single ad set. When you create a Lookalike audience, you first upload a source audienceâ€, this can be an email list of every customer who ever completed a registration form, people who have shopped at your store before, people who have called your store, and more.
Your first one is to select which Custom Audience you'd like to base your Lookalike Audience on (if you've created more than one Custom Audience). For example, you could upload a seed audience of users that have converted in a particular country, allowing you to target potential new customers within that country specifically.